From Agricultural Land to Buildable Residential Project: A Vision Realized
At IsraLand, we do not follow market trends — we anticipate them.
The project now known as NEVO – Nof HaSharon began as an agricultural landholding
identified and acquired by our team long before it reached buildable status.
From the outset, we recognized its latent urban potential based on its strategic location,
surrounding development dynamics, and long-term territorial trajectory.
A Strategic Acquisition Driven by Foresight
Our involvement started with the acquisition of the land itself.
This was not a speculative move, but a decision grounded in structured territorial analysis,
zoning evolution assessment, infrastructure expansion trends, and residential demand forecasting.
- Strategic positioning within an emerging urban growth corridor.
- Coherent cadastral structure enabling future planning and development.
- Regulatory potential for long-term status advancement.
The ability to identify agricultural land with strong latent potential at an early stage
is central to IsraLand’s operating philosophy.
A Strategic Partnership to Accelerate Transformation
To ensure optimal execution, we made the deliberate decision to partially transfer the land
to a recognized and experienced developer: NEVO.
This was not a divestment — it was a strategic acceleration.
By aligning with a high-quality contractor capable of advancing complex planning
and permitting procedures, the project entered a decisive regulatory transformation phase.
Over a two-year period:
- Urban planning procedures were advanced.
- Permits were progressed and consolidated.
- The residential framework was formally structured.
Today, the project is officially buildable.
From Land Vision to Ready-to-Build Residential Units
What began as agricultural land has evolved into a fully structured residential development.
We are now commercializing ready-to-build residential units,
representing the tangible outcome of strategic foresight,
disciplined regulatory navigation, and intelligent partnership.
This transformation reflects substantial value creation driven by vision,
quality alignment, and long-term positioning — not short-term speculation.
Project Documentation
For a detailed overview of the residential program, architectural framework,
and development specifics, please consult the official project brochure:
View the NEVO – Nof HaSharon Project Brochure
The IsraLand Model in Action
The NEVO – Nof HaSharon project exemplifies our structured approach:
- Identify agricultural land with high latent urban potential.
- Secure the asset through informed territorial analysis.
- Partner with proven developers to unlock regulatory advancement.
- Guide the asset toward its highest and best use.
We believe in strategic land positioning.
We believe in disciplined execution.
And we believe that long-term vision creates measurable results.
NEVO – Nof HaSharon stands as a clear demonstration of that vision realized.
