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Discover the company “Mehadrin”: The largest exporter of fruits & vegetables in Israel.
The strategy of the company “Mehadrin”, “From seed to shelf”, through which it controls the growth processes and the quality of products reaching the market, allows it to meet the demands of retail customers. As a major and recognized marketing company and the largest citrus producer in Israel, and perhaps internationally. The company “Mehadrin” emphasizes the integration of all production stages in the areas under its control.
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The company “Mehadrin” has a vast marketing network with sales offices in the largest countries of Western Europe, including a logistics center in France that maintains close contacts with its clients and meets all their requirements. This includes sorting and packaging on the shelves of distribution centers and store chains. The company’s branches in Europe also import avocados from the Southern Hemisphere to ensure year-round supply.
In England, “Mehadrin” products are sold year-round under the well-known brand “Jaffa Line”. For sales elsewhere, regional marketing directors based in Israel use their in-depth and thorough knowledge of the markets to constantly meet market needs and specific consumer demands in each market.
The main products of “Mehadrin” include citrus fruits, with the current main varieties being sold by the Ori (notably clementines) and red grapefruits. A growing interest worldwide in a healthy lifestyle has made the cultivation of avocados and dates of considerable importance, thanks to their contribution to a healthy diet.
“Mehadrin” currently exports over 30,000 tons of avocados per year, mainly to Europe. The company has grown to become a leading player in the marketing of fresh products worldwide.
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